Western Branding - Bullhead
Bullhead is a Western lifestyle brand with a bit of edge. They reached out after seeing our past work and they needed a logo and brand identity that felt western but also carried a modern, gritty edge. Something that could live on hats, tees, patches, merch and also feel like it belonged to the everyday cowboy.
We made sure to avoid anything generic or trendy. Instead we went for a rugged but bold identity that also feels unique in the western lifestyle space.
This project focused on building a logo system, brand typography, color palette and a brand foundation that captured their personality.
The Goal
Create logos and branding that represent who they are and the lifestyle they live. The identity needed to be versatile enough for apparel and hats and strong enough to connect with their core audience.
Bullhead primary logo - combining a bull skull, horseshoe, and western typography.
The Brand Personality
Bullhead connects with:
• Everyday cowboys
• Rodeo and horse culture
• Ranchers and western workers
• Country music fans
Their identity needed to speak to all of that without feeling cliché or overdone.
The Concept
The primary logo is built around a bull skull as a direct nod to Bullhead. It is woven through a horseshoe, a classic good luck symbol that also ties directly to rodeo culture, ranching, and equestrian lifestyle.
The icon design is simplistic in nature to work at a variety of different sizes and for a variety of usages. But simple is always harder to get right. The more minimal the icon, the more important every angle and line becomes. The final mark feels intentional, sharp, and unmistakably western.
A western lifestyle shot showing the Bullhead logo on the back of a black tee.
Custom Typography and Colors
The typography was customized to match the tone of the brand. Confident and timeless. Colors were built from scratch to give Bullhead its own personality. The palette carries vintage western influence with an energetic edge that connects with both modern country fans and classic ranch culture.
A lifestyle photo showing the Bullhead wordmark on the front chest of a black t shirt.
The Visual Tone
Vintage western meets edge.
A mix of heritage, grit, rock and roll attitude, and country music energy.
It feels worn-in but bold.
Ranch ready but design-forward.
The Bullhead script wordmark logo.
What Makes Bullhead Unique
We created a style that balances western tradition with edgy branding.
A little rock.
A little country.
A little rodeo grit.
All blended into a clean, iconic identity that stands apart from typical western apparel brands.
Favorite Part of the Project
Designing the Bullhead icon.
When you can take a simple shape and make it feel unique and connected to the brand story, you end up with a mark that becomes instantly recognizable. That is always the most rewarding part of the process.
The primary Bullhead mark featuring a bull skull woven through a horseshoe.
Quick Answers:
Who designs tshirt designs for western lifestyle brands?
Dristy Design designs apparel for western brands, rodeo brands, and country music artists.
Who creates western logos?
We do. From logo systems and full brand identities to a single logo design. We specialize in design for western lifestyle brands, professional rodeos, and country music artists.
Do you make designs for hats and patches?
We specialize in custom designs made for hats, leather patches, embroidered patches, and pvc patches.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.