A behind-the-scenes look at the Deer Slayer design created for Hoyt Archery — blending 80s metal inspiration with hand-drawn whitetail artwork built for bowhunters.

A behind-the-scenes look at how we designed the new Heritage Badge for Black Rifle Coffee Company — a custom-built graphic that honors their original Keystone design while giving it a bold, updated identity for apparel, hats, mugs, patches, and more.

A simple step-by-step guide for adding vector texture to your designs in Adobe Illustrator using the same workflow I use for apparel graphics, logos, and branding — including how to distress artwork, add weathering, and create clean vintage looks.

Branding and custom character illustrations created for Warfighter Wax Company, a veteran owned candle and soap brand blending military grit with humor, handcrafted quality, and tropical personality.

Custom hunting apparel graphics created for MTN Bonded, inspired by rugged mountains, iconic big game, and meaningful outdoor experiences. Built for shirts, hoodies, patches, packaging, and lifestyle gear.

Custom western lifestyle branding for Bullhead, featuring a bold bull skull and horseshoe icon, vintage inspired typography, and apparel ready graphics built for hats, tees, and merch.

Apparel graphics designed for Vantage Point Archery, showcasing their precision made in the USA broadheads through bold, rugged artwork built for shirts, hoodies, hats, and trade show merch.

A rugged, hand-illustrated western brand identity built for a hardcore big-game hunting outfitter. Custom horse and antler illustration, vintage western typography, and apparel-ready badge designs crafted for real backcountry hunters.

A western-influenced brand identity built for bowhunters. Ace In The Hole Archery needed a rugged, timeless branding system that feels true to Nevada archery culture — complete with custom typography, badge logos, and apparel-ready graphics.

Handcrafted western branding for Nevada Deadhead Taxidermy — a rugged identity built around custom skull illustrations, vintage typography, and western grit that hunters actually want to wear.

Designing bold, collectible event graphics for Thursday Night Motocross — America’s longest-running nighttime motocross series. Each race gets its own unique badge, theme, and visual identity created to capture the energy and culture of the sport.

A deep dive into building a full brand and apparel design system for Stillwater Co — a hunting and fishing lifestyle brand known for bold graphics, humor, and culture-driven storytelling.

A bold, humor-driven apparel design for Chukar Chasers — a community of upland hunters who live for the chase. This project turned the “Devil Bird” nickname into a mascot-style illustration that upland hunters instantly connected with.

Learn how to design your own font from scratch. From sketching ideas on paper to building a usable .OTF file, here’s the full process for creating a custom display font — plus what tools you need and common beginner mistakes to avoid.

Full brand identity design for Jake Brake Hollow — a hunting TV show and outfitter brand built from the ground up. Bold, iconic, and rugged design for use across apparel, trailers, and national broadcast.

Custom apparel graphics for Muley Freak built for hardcore hunters — bold illustration, original typography, and designs that reflect the grit, mindset, and obsession of real mule deer hunters.

Custom western badge graphics and typography for BEX Sunglasses — inspired by rodeo culture, built for real use, and designed to last.

We’ve had the privilege to design apparel graphics for the last three seasons of Destination Elk, an elk hunting series by Corey Jacobsen and Elk101. Each season brought a new challenge and direction, and it’s been awesome to see our designs brought to life across shirts, promotions, and the hunting community.

A high-speed collection of apparel graphics and branding inspired by Formula 1 driver Lando Norris. Combining custom typography, motion, and futuristic styling, this project captures the energy of modern racing culture.

Apparel designs built for a brand that lives and breathes “Made in America.”