Branding for a Hunting TV Show
Jake Brake Hollow reached out to us after seeing our past work for other hunting and outdoor brands. They needed something bigger than a graphic or a merch piece. They needed a brand identity that could live everywhere. On a trailer. On apparel. On hats. On camera for a national audience.
Round badge logo with antler and turkey track icon.
Their goal was to create a bold, instantly recognizable hunting brand that stands out in a crowded industry.
Jake Brake Hollow is a hunting outfit that also films a hunting TV show. They travel the country chasing all kinds of wild game, showcasing the grit and obsession that goes into every hunt. The brand needed to reflect that personality.
Brand personality
Bold
Iconic
Tough
Audience
Hunters and outdoorsmen
Hunting TV viewers
Brands in the hunting industry
Jake Brake Hollow shield-style logo featuring JBH arrow shaft monogram.
This was not just apparel graphics. We developed the entire brand identity.
Jake Brake Hollow needed a system that could flex across an entire ecosystem:
Trailer wrap graphics
Signage
Hats, apparel, and merch for fans
Content and visuals for their TV show
Social and digital presence
Nothing existed before we stepped in. No typography. No colors. No icon. No brand foundation.
We worked together to build everything.
Full trailer wrap showcasing Jake Brake Hollow branding in use.
Design Approach and Creative Direction
When you hunt across the country, you experience different terrain, landscapes, and species. But on Jake Brake Hollow’s property, the hunting is laser focused: deer and turkeys.
We wanted the icon to tell that story.
The Icon
We created a simple but symbolic mark:
Antlers guarding and framing the center
A turkey track locked inside the negative space
A circular badge that nods to hunting tradition
A subtle notch hinting at the shape of a rifle scope reticle
The simpler the icon, the harder it is to make original. But when you get it right, it becomes iconic.
Typography and Color
Custom everything.
Custom typography that feels rugged and strong, while maintaining legibility
A bold color palette designed to stand out both on screen and on physical product
A brand system that feels tough and real, not trendy
There are a lot of hunting brands that look the same. Jake Brake Hollow could not be one of them.
Apparel and trailer branding showing Jake Brake Hollow’s rugged logo system.
The Final Look
Rugged
Bold
A fresh approach inside the hunting industry
By combining iconic iconography, custom typography, and a flexible badge system, the brand feels established and instantly recognizable.
Favorite Part of the Project
Designing the icon.
When a logo is simple, every detail matters. Achieving originality with minimal shapes is one of the hardest things to do in brand design. But when it works, it becomes timeless.
Jake Brake Hollow now has a mark that works on a hat, on a trailer, or on TV. That is the level of versatility outdoor brands need to stand out in the industry.
Quick Answers:
Who designs logos for hunting brands and outdoor companies?
Dristy Design specializes in branding, apparel graphics, and logo design for hunting brands, outdoor companies, and lifestyle businesses.
Who created the Jake Brake Hollow logo?
Dristy Design. We handled the full brand development including the primary logo, supporting marks, typography, and color system.
Do you design logos for deer hunting and turkey hunting brands?
Yes. We create custom logos, wordmark, and badge designs for hunting brands, outfitters, and outdoor TV shows nationwide.
Do you design apparel graphics for hunting shows?
Absolutely. We create graphics that are merch ready and that connect with with it’s core audience.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.