A deep dive into building a full brand and apparel design system for Stillwater Co — a hunting and fishing lifestyle brand known for bold graphics, humor, and culture-driven storytelling.

Full brand identity design for Jake Brake Hollow — a hunting TV show and outfitter brand built from the ground up. Bold, iconic, and rugged design for use across apparel, trailers, and national broadcast.

Custom outdoor-inspired merch design for Black Rifle Coffee Co.’s spring launch. The Rigged & Ready graphic — featuring a hand-illustrated RV and camping theme — became their best-selling design of the season.

Custom hunting and outdoor apparel graphic for Cam Hanes’ Lift Run Shoot series — hand-illustrated badge design featuring elk, mountains, and chains.