Black Rifle Coffee Co. - Rigged & Ready
For Black Rifle Coffee Company’s spring launch, we designed a custom apparel graphic and merch illustration that brought together the brand’s outdoor roots, sense of humor, and rebellious personality.
The goal was to create something that felt equal parts camping adventure and Black Rifle attitude, the perfect fit for their loyal following of veterans, gun enthusiasts, outdoorsmen, and coffee drinkers.
Hand-illustrated Rigged & Ready RV graphic for Black Rifle Coffee Company featuring a mounted machine gun camper, pine trees, and typography by Dristy Design.
The project, titled “Rigged & Ready,” was all about celebrating that feeling of getting off the grid — when you load up the RV, pack your gear, and leave civilization behind.
We combined a classic outdoor scene (trees, mountains, open sky) with a machine gun-mounted RV to capture the brand’s tongue-in-cheek confidence. The design mixes camping nostalgia with a bold, veteran-fueled edge that Black Rifle is known for.
Rigged & Ready graphic printed on white t-shirt for Black Rifle Coffee Company – apparel design by Dristy Design.
This piece was hand-illustrated, then converted to vector format for clean, consistent screen printing across all merch.
Key Design Features:
Detailed illustration of an RV with mounted machine gun and tree line background
Bold, adventure-driven composition balanced with humor and grit
Vector artwork formatted for t-shirts, mugs, and stickers
Strong contrast and simple color blocking for maximum usability and readability on merch
The style bridges playful outdoor illustration with rebellious veteran and gun enthusiast spirit, a blend that’s become a signature part of our studio’s approach to lifestyle apparel graphics.
Rigged & Ready RV camping illustration printed on ceramic coffee mug – Black Rifle Coffee Co. merch design by Dristy Design.
The “Rigged & Ready” graphic became Black Rifle Coffee’s best-selling design of the season, proving how much their audience connects with bold, story-driven visuals that reflect both freedom, fun, and the outdoors.
Fans responded immediately to its campfire-meets-combat attitude, a perfect expression of the company’s mission to support veterans, first responders, and the outdoor community while keeping their designs unapologetically real.
Quick Answers:
Who designs apparel graphics for hunting and outdoor brands?
Dristy Design specializes in hand-illustrated, rugged branding and apparel graphics for hunting, fishing, outdoors, and coffee companies.
What makes the Rigged & Ready design stand out?
The artwork blends camping and spring adventure vibes with Black Rifle’s rebellious attitude. Each element was drawn with purpose and built for print. No plug and play graphics.
Why do brands choose Dristy Design?
Because we know and love the lifestyle. Everything we design feels authentic to the outdoors audience, from hunters and anglers to coffee fueled adventurers. No generic stock art.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.