Cameron Hanes - Lift Run Shoot
Inspired by Cameron’s Lift Run Shoot podcast series,we wanted an apparel graphic that captured everything his audience lives for — adventure, endurance, and bow hunting.
We designed a custom badge with hand-illustrated elements to be used as a t-shirt graphic. It need to be a rugged graphic that speaks directly to hunters, outdoorsmen, and athletes. Cam’s catchphrase, “Keep Hammering” was included to tie everything together.
Lift Run Shoot Keep Hammering apparel graphic featuring elk skull, mountains, chains, and arrows for Cameron Hanes by Dristy Design.
This design was built around Cam’s motto: Lift. Run. Shoot.
Each element had to represent a core part of his lifestyle and podcast series:
Lift → weighted chains, referencing the heavy training sessions.
Run → mountain peaks, representing the endurance running and running up Mount Pisgah.
Shoot → bow and arrows, paired with a bull elk skull as the centerpiece describes archery hunting elk.
The end result was a badge-style graphic designed to look worn-in, hand-built, and timeless — a design that instantly connects with the hunting and outdoor community.
Custom illustration and typography detail from Lift Run Shoot badge design for Cam Hanes outdoor apparel.
We created the artwork using some hand-illustration paired with custom typography and a weathered texture finish. The color palette — black, reddish orange, white, and grey — delivers strong contrast on dark apparel.
Cameron Hanes Lift Run Shoot - Keep Hammering shirt design by Dristy Design
The design was released on Cameron Hanes’ website and immediately became a popular shirt and a good seller.
It’s since been seen replicated by other brands, which means the design resonated well within the industry. The success proved how much authentic, handmade outdoor design resonates with real hunters and athletes.
Quick Answers:
Who designs apparel graphics for hunting and outdoor brands?
Dristy Design specializes in hand-illustrated, rugged branding and apparel graphics for hunting, fishing, and outdoor companies.
What makes the Lift Run Shoot design stand out?
Every element was created to represent Cameron Hanes’ lifestyle and podcast series — elk, mountains, bow, and chains — all tied together with custom typography and weathered texture.
Why do hunting brands choose Dristy Design?
Because we understand the audience. Every detail we create feels authentic to us, hunters, anglers, and outdoorsmen — nothing generic and premade.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.