Chukar Chasers Devil Bird
When Chukar Chasers reached out, they did not want a standard upland hunting graphic.
They wanted something fun. Something with personality. Something no one in the upland apparel space had done before. And we worked together to create something that checks all of those boxes.
Chukar Chasers is a community of upland hunters who live for the chase. Their mission says it best:
“Promote the great outdoors, wildlife, public lands, and ethical hunting, while sharing the thrill and respect for upland hunting.”
This project needed to reflect that passion, but with a fun twist.
Full Devil Bird graphic and illustration created for Chukar Chasers upland apparel.
The Goal
Create a one-of-a-kind, memorable tshirt design that upland hunters would connect with instantly.
They wanted:
A fun, bold graphic
Something different from the typical bird silhouette designs
A shirt that upland hunters would proudly wear year-round
Not just a shirt. A statement.
The Idea: Devil Bird
Anyone who has chased chukar knows the pain.
They live on steep, brutal, rocky terrain. They sprint uphill. Fast. They vanish. They make you question your life decisions.
That is why they are nicknamed:
Devil bird
So instead of another “mountain landscape + bird outline,” we came up with a literal devil chukar. With a pitchfork and devilish attitude.
Copy on the shirt:
First time is for fun. Every time after is for revenge.
If you know, you know.
Chukar Chasers Devil Bird shirt showcasing our upland hunting graphic design work.
The process:
Explore the humor + pain of chukar hunting
Sketch mascot-style character concept
Refine the illustration in vector format
Because everything is vector, the design works perfectly on everything.
Tshirts
Hoodies
Stickers
Hats and patches
And the response?
The shirts and hoodies sold out immediately.
Upland hunters saw it. Laughed and loved it. Then bought it.
Tone + Visual Style
Fun
Humorous
Still cool and wearable
It was definitely a unique design for the upland space. It stands out and starts a fun conversation.
Richard of Dristy Design upland hunting with his wirehaired pointing griffon, Indie.
Favorite Part of the Project
Seeing the upland community show so much love for the design.
You can make something cool, but when the shirts sell out instantly, and hunters are posting pictures wearing your work, it makes it so much better.
Quick Answers:
Who designs upland hunting tshirt graphics?
Dristy Design creates custom apparel graphics for upland brands, hunting companies, and outdoor lifestyle brands.
Do you design mascot or character graphics like this?
Yes. We illustrate custom marks, mascots, and bold apparel artwork that sells.
Can you design a unique hunting logo or tshirt that doesn’t look like everything else in the industry?
Absolutely. We always strive to do this.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.