Branding & Illustration for Warfighter Wax Co.
Veteran Owned Brand Blending Military Grit With Humor & Character
Warfighter Wax Company reached out after seeing some of our past work. They had a clear vision. They wanted a brand identity that embodied who they are. Veteran owned. Handcrafted. Full of humor and personality. Something that combines the seriousness of military service while also leaning into the camaraderie, jokes, and kicking back.
Our goal was to help them bring that entire vibe to life through a custom logo system built around a signature character, Sgt. Skelly, and supported by a collection of illustrations that carry the brand story across candles, soaps, packaging, stickers, product cards, merch, and more.
The Goal
Design a brand identity that captured their voice and mission. The personality. The humor. The contrast between military seriousness and tropical chill. Something instantly recognizable. Something handcrafted and stands out in the candle and soap industry.
We developed their logos, brand typography, color palette, and expanded their character into a full illustration system that can flex across product lines.
Primary logo featuring Sgt. Skelly
The Brand Personality
Warfighter Wax lives at the perfect intersection of:
• Veteran owned authenticity
• Military inspired grit
• The humor and camaraderie that service members understand
• A laid back tropical vibe
• Fun, approachable character driven storytelling
• Fully handcrafted, small batch production
They are serious about quality without taking themselves too serious. And that combination makes the brand incredibly memorable.
Illustration used for Warfighter Wax candle products.
The Concept
The core of the brand revolves around Sgt. Skelly, a custom skeleton character we helped ideate, name, design, and refine.
He wears a Hawaiian shirt.
He rocks a military helmet.
He represents the exact juxtaposition the brand stands for, the balance between duty and decompression.
Surrounding him is custom made typography pulled from military influences, with a border inspired by stenciled lettering commonly found on gear, crates, and field equipment.
Once Sgt. Skelly was established, we expanded him into multiple illustrated scenarios used across product lines:
• Lighting a candle with a flamethrower
• Sitting in a bubble bath for soap marketing
• Mixing ingredients in a hazmat suit
• Chilling in flip flops and sunglasses
Illustration representing scent and product creation.
Applications
The brand needed to function across:
• Candle labels
• Soap packaging
• Stickers
• Product cards
• Merch and apparel
• Social media graphics
• Website assets
Every illustration had to be readable, recognizable, and full of character.
Secondary Logo for Warfighter Wax Company.
Color Palette
We built a palette using muted military tones such as greens, tans, browns, and mixed it with bright tropical pops.
This contrast became the heart of the brand identity.
Military meets vacation.
Duty meets downtime.
Serious meets fun.
The Visual Tone
Military but relaxed.
Professional but playful.
A balance of:
• Tactical grit
• Beach day humor
• Hand drawn authenticity
• Colorful character illustration
It feels handcrafted and full of personality from the moment you see it.
Illustration tied to Warfighter Wax soap branding.
What Makes Warfighter Wax Company Unique
• Veteran owned and operated
• Fully handmade products
• High quality materials and scents
• A brand voice that does not take itself too seriously
• Custom character illustration
• Strong storytelling and community focus
• A mission rooted in giving back
This is branding built with heart and humor.
Favorite Part of the Project
Developing Sgt. Skelly and creating the entire illustration system.
Giving him a personality.
Making him expressive.
Ensuring he felt unique among the endless skeleton art that exists.
When you see him, you immediately know it is Warfighter Wax.
That is the sign of a great brand character.
Sgt. Skelly illustration ready to teach you about some new products.
Quick Answers:
Who designed the Warfighter Wax Company logo and branding.
Dristy Design. We specialize in veteran owned brand identity, character illustration, and handcrafted product packaging.
Who creates branding for veteran owned businesses.
We do. Logos, illustration systems, packaging, and identities built for military affiliated brands.
Who designs candle and soap packaging.
Dristy Design. We specialize in packaging along with logo and branding.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.