Outfitter Logo & Branding
A Rugged Brand for a Big-Game Hunting Guide
When Unbranded Outfitters came to us (referred by another client), they needed a brand identity that represented who they are:
Not trendy.
Not flashy.
Not overproduced.
Just real, tough, backcountry hunting.
The kind of hunts where you ride horseback into steep country, pack out bulls, and earn every step.
A full showcase of logos and graphics for online use, apparel, patches, and merch.
The Goal
Create a bold and timeless logo system + supporting graphics that:
Feel like traditional western cattle brand meets modern hunting brand
Represent their name: Unbranded — wild, free, untamed
Look great on hats, hoodies, decals, and trucks
Resonate with serious western big-game hunters
They didn't want clip-art antlers or a generic badge. They wanted the authenticity of their story and voice to be embedded within the brand itself.
A structured arched layout with more detailed information about the company.
Brand Direction
Vintage Western • Rugged • Bold • Timeless
We built a full brand system around the soul of their operation, one of their actual horses and the iconic memories of big bull elk packouts.
Primary Mark
A hand-drawn illustration of their horse, inspired by real photos of packouts, complete with antlers loaded on the saddle.
Nothing about it is generic.
Every line was drawn by hand.
Supporting Marks
We built multiple layouts so the brand can flex across:
Hats & apparel
Social media and online
Decals & truck graphics
Merch
The horseshoe icon is a nod to western roots, while the typography is distressed, rugged, and vintage. Just like something you'd see stamped into old wood at a cattle ranch.
The primary illustrated logo featuring the real packout horse carrying a bull elk.
Nothing here feels mass-produced.
It feels earned, just like a successful hunt.
What Makes This Brand Stand Out
Most outfitter logos are a silhouette of a deer and the name typed out.
The difference with these are:
The primary logo is a hand-illustrated scene, not a stock image.
The branding system works across multiple application.
The western elements connect the brand back to heritage and lifestyle.
A bold western horseshoe badge used as part of the Unbranded Outfitters branding system.
Favorite Moment
Illustrating the horse and antlers from their actual hunt photos.
It’s so fun to tie a design to something that’s meaningful to the client and connects to real world experience.
Unbranded Outfitters go on real adventures, have real grit, and connect with real people.
That’s what separates outdoor brands that mean something from ones that just “have a logo.”
Reference photo of the actual packout that inspired the Unbranded Outfitters logo.
Quick Answers:
Who designs branding for hunting outfitters?
Dristy Design specializes in custom logos, badges, and apparel graphics for hunting outfitters and hunting brands.
Do you create hunting designs for hats and apparel?
Yes, we create custom graphics designed for apparel. When designing, we always work with the end user in mind.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.