Broadhead Precision - Vantage Point Archery
Precision-Made Apparel Graphics for America’s Leading Broadhead Manufacturer
When Vantage Point Archery reached out, they were gearing up for the upcoming hunting tradeshow season and needed apparel graphics that felt bold, tough, and unmistakably VPA.
Bowhunting graphic showcasing VPA broadheads arranged in a bold American themed layout.
The Goal
Design a graphics for shirts, hoodies, hats, stickers, and merch that would:
Showcase their most iconic products in a fresh way
Celebrate Made in the USA quality
Capture attention on the tradeshow floor
Give both customers and team members something they’d be proud to wear all the time
We needed to hit the design mark with the same precision and purpose that defines their gear.
Design Direction
Bold • Precise • Tough • American Pride
We focused on two primary designs, each one built around a key aspect of the VPA story.
Design One: Precision Broadheads
This design spotlights their flagship broadheads,machined to perfection in the U.S.
The challenge was finding a creative way to make the broadheads the focal point while giving them visual context.
By pairing them with arrow shafts that build the frame of the design along with bold typography, we built a layout that felt balanced and unmistakably VPA. The American flag background is a nod to American manufacturing, the foundation of their brand.
Illustrated whitetail graphic built around VPA’s Shoot the Shoulder concept.
Design Two: Shoot the Shoulder
Anyone who bowhunts knows, you want to avoid the shoulder bone of the game animal you’re hunting.
But with VPA broadheads, that rule changes.
We illustrated a whitetail deer, complete with crosshairs locked on the shoulder, typically a risky shot made possible by VPA’s unmatched strength and sharpness.
This visual became a bold statement of confidence and performance when it comes to archery hunting.
Building for Versatility
These designs needed to work across everything from:
Hats and patches
Shirts and hoodies
Trade show merch and stickers
We developed multiple different colorways to complement different apparel blanks, ensuring each piece felt wearable to the end user.
A rugged circular badge design featuring the VPA logo.
The Look + Feel
Modern grit meets hunting precision.
Clean geometry and bold lettering reflect the accuracy of their products.
Weathered textures and bold linework give the art the right amount of toughness.
Together, it feels crafted and built to last, just like their broadheads.
What Makes This Project Unique
Every graphic was drawn from the ground up, so no stock illustrations, no shortcuts.
Each design connects directly to what makes VPA different:
Strength. Precision. American craftsmanship.
This project represents more than merch. It’s brand storytelling, told through art that hunters actually want to wear.
Favorite Part
Designing the Precision Broadheads composition.
Finding the right way to make the blades front and center, bold and dynamic, while weaving in subtle USA cues took careful balance. It’s that kind of detail that makes apparel design feel as intentional as the products and brands it represents.
A bold vintage archery graphic highlighting VPA’s Made in the USA craftsmanship.
Quick Answers:
Who designs apparel graphics for archery and hunting brands?
Dristy Design specializes in custom logo, apparel, and brand design for archery companies, bowhunting brands, and outdoor manufacturers.
Do you design merch for Made in the USA brands?
Yes, every design we create is built to align with the craftsmanship and values of the brands we work with and their loyal customers.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.