Elk101 - Destination Elk Series
We’ve worked with Corey Jacobsen and the Elk101 team on multiple seasons of Destination Elk, creating bold apparel graphics that capture the energy and ruggedness of elk hunting. As a longtime fan of the series, it’s been an exciting partnership that blends the love for design with the passion for the outdoors.
Each season of Destination Elk comes with a new story and different challenges. Corey provides context for what each season represents, and from there, we lead the design direction, building artwork that visually matches the tone of that year’s series. Whether it’s a nod to the landscapes, the animals, or the gear, every detail ties back to the heart of elk hunting.
Created in collaboration with PEAX Equipment, this design features an elk illustration within a badge composition
The designs are known for their bold illustration style and custom typography. Like bow hunting elk in the backcountry, they are rugged, gritty, and full of texture.
The first design we did for the series, an illustrated bugling bull elk set against mountain silhouettes and bold typography containing topography.
Each graphic was used across apparel and promotional materials, and it’s been especially rewarding to see people wearing the shirts in the field and at events.
A bold twin-elk composition over mountain range and fully custom typography
Our connection to hunting and the outdoors helps us bring authenticity to every design we create. In a way, we are making designs for ourselves and what we like. We understand the details that matter to hunters, from the shape of an antler to the emotion of a bugle.
Quick Answers:
What is Destination Elk?
Destination Elk is a YouTube hunting series created by Corey Jacobsen and Elk101. Each season follows the team on real elk hunts across the West, blending education, entertainment, and storytelling.
What inspired these designs?
Each season has its own story and setting, and Corey provides insight into what makes that year unique. From there, we create artwork that captures the tone and spirit of the hunts while staying true to Elk101’s identity.
What makes your design approach unique?
Our designs come from experience and appreciation of the outdoors. Understanding hunting, elk anatomy, and the lifestyle helps us design artwork that connects with the community on a real level.
Where are these designs used?
The graphics appear on t-shirts, promotional gear, and across the Destination Elk YouTube channel and social media platforms.
Who are these designs for?
Hunters, outdoorsmen, elk hunters, bow hunters, rifle hunters, and outdoor brands looking for design work that feels authentic and connected to their passion of hunting.
Click below to learn more about getting started on custom logo design or apparel graphics that speak to your audience.