BEX - Western Apparel Graphics
BEX Sunglasses needed a fresh series of graphics that could work across apparel, merch, embroidery, hat patches, and promotional use. Their brand is rooted in western grit, rodeo athletes, horsemen, outdoorsmen, and blue-collar workers who expect their gear to stay on.
The goal was to create timeless, versatile designs with a look that feels earned, not trendy.
We built multiple graphics and badge designs centered around their brand mark, custom typography, and western illustration.
Lasso rope-framed badge design featuring vintage BEX Sunglasses lettering.
The Creative Approach
We leaned into western Americana, rodeo history, and the rugged lifestyle BEX represents. Every mark needed to feel like it could live on a leather patch or a screen-printed tee worn by someone who rides colts, ropes steers, or lives outdoors 300 days a year.
Key brand tone:
Bold
Tough
Timeless
Built for real use, not fashion trends
Their tagline STAY ON influenced everything. The designs had to feel fast, durable, ready to work.
Skull and horseshoe graphic built for BEX’s rodeo apparel line.
What We Created
Custom assets designed for multi-use:
Logo variations
Apparel badge graphics
Custom typography
Hand-drawn illustration work
Each graphic was developed with production in mind:
easy to use vector art with strong contrast so it prints perfectly on hats, tees, and leather patches.
Arrowhead badge with bronc rider illustration and custom type.
Design Features
Custom typography inspired by western signage and rodeo culture
Hand-drawn illustration
Strong silhouettes for high-impact embroidery and patch application
Vintage distressing for authenticity without sacrificing production quality
Every graphic was built from scratch. No stock textures. No pre-made art.
Leather patch logo showcasing the BEX Sunglass Company brand mark.
Why These Designs Work
BEX customers aren’t buying fashion. They’re buying durability, lifestyle, and identity.
These graphics are bold and unpolished in the right ways. They look just as good on a shirt in the stands as they do on a leather patch in the arena.
And because each mark was designed with versatility in mind, the brand can stretch these graphics across:
Hats
Merchandise
Apparel drops
Promotional pieces
A single strong graphic system gives them years of reusable visual assets.
Circular logo highlighting the BEX name in custom made lightning bolt script.
Quick Answers:
Who designs graphics for western brands and rodeo apparel companies?
Dristy Design specializes in logo design, apparel graphics, and custom typography for rodeo, outdoor, and western lifestyle brands.
Why custom typography and illustration instead of premade assests?
It makes the artwork ownable and impossible for other brands to replicate.
What makes your western design style unique?
We understand the culture and try to bring a fresh approach to what’s expected in the industry.
Click below to learn more about getting started on custom logo design, badge artwork, and apparel graphics that speak to your audience.