Eric Church Tour Graphics
When you think of Eric Church, you think of raw storytelling, rock-n-roll energy, and that unmistakable Americana grit. That same energy had to carry through every piece of artwork for his tour merch.
The most noteworthy design is the official Gather Again Tour graphic. Followed along by a number of other apparel pieces, each one inspired by Church’s songs, albums, and his persona.
Eric Church Gather Again Tour shirt. Eagle illustration with vintage Americana feel.
The creative direction was deeply influenced by Americana and vintage rock aesthetics. Many of the designs were hand-illustrated and given an authentic, worn-in look that feels like your favorite concert tee.
For the Gather Again Tour, the eagle graphic became the centerpiece, symbolizing freedom, and Eric Church’s bold presence on stage. It also subtly ties into the themes of his Heart & Soul album that defined that tour.
Eric Church Gather Again Tour dates design with eagle Illustration
Eric Church Outsiders Revival tour apparel graphic with bold distressed typography.
Other designs pulled from the same story-driven roots:
Skeletons clinking beer bottles — a nod to the song “Drink in My Hand” and the sense of camaraderie that runs through his music.
The “Chief” badge, built with bold typography and subtle distressing to celebrate his iconic moniker.
Eric Church Put a Drink in My Hand skeleton beer illustration
Style & Influence
Our goal was to create wearable artwork that connects fans to the stories behind Eric Church’s songs. Every mark, feather, and texture was designed to feel as timeless as his sound, equal parts rock, grit, and heart.
This collection drew from vintage Americana, western design, and rock-n-roll artwork, creating a bridge between country storytelling and the rebellious spirit that defines Church’s music.
Where the Designs Appeared
These graphics appeared across multiple products:
Official tour T-shirts
Merch sold both at concerts and online
Eric Church The Chief badge design featuring eagle and shield
Results
The Gather Again Tour shirt quickly became a fan favorite, a mix of strong visuals and emotional connection that spoke to Church’s loyal following.
These designs also opened the door for more work within the country music and entertainment industry, allowing us to collaborate with other artists who share that same authentic, story-driven creative approach. Personal, as fans of country music we love having the opportunities to collaborate on artwork around what we love and get excited about.
Quick Answers:
Who designs country music merch?
Dristy Design creates official tour artwork and supporting graphics for apparel sold at concerts and online.
What inspired the designs?
Each piece pulled from Americana and rock-n-roll influences, inspired by Church’s album and his storytelling style.
What was the goal of the artwork?
To connect visually with Church’s songs and give fans wearable artwork that captured the grit and emotion of his music.
What makes these designs stand out?
Every graphic was hand-illustrated and textured for an authentic, vintage feel.
Does Dristy Design work with other music artists?
Yes. We’ve designed apparel and merch for multiple country music artists and entertainment brands.
Click below to learn more about getting started on custom logo design or apparel graphics that speak to your audience.