A complete rebrand for Sherman Cookers. A heritage driven outdoor cooking brand built around tradition, fire, and the Maine backcountry. This project includes a custom logo suite, moose antler icon, brand typography, and a visual identity designed to last just like their cast iron products.

A look behind the design of the Mule Stabilizer graphic for Aim For A Passthrough — an innovative, proudly American-made stabilizer built for serious bowhunters. As both a hunter and designer, this project let me combine field experience with design strategy to create artwork that reflects the grit, purpose, and craftsmanship behind the product.

A behind-the-scenes look at the Deer Slayer design created for Hoyt Archery — blending 80s metal inspiration with hand-drawn whitetail artwork built for bowhunters.