Apparel designs built for a brand that lives and breathes “Made in America.”

A look behind the scenes of designing tour merch for Eric Church’s Gather Again Tour. Americana-inspired graphics, hand-illustrated artwork, and designs rooted in storytelling and music.

Prairie Red Outfitters needed branding that felt authentic to Oklahoma — bold, rugged, and built for serious hunters. Here’s how we designed a complete identity and apparel system that matches the way they operate in the field.

Custom vintage-style apparel graphic for Hoyt Archery — featuring elk skull, bowstring border, and handcrafted details designed by real bowhunters at Dristy Design.

Custom outdoor-inspired merch design for Black Rifle Coffee Co.’s spring launch. The Rigged & Ready graphic — featuring a hand-illustrated RV and camping theme — became their best-selling design of the season.

Custom hunting and outdoor apparel graphic for Cam Hanes’ Lift Run Shoot series — hand-illustrated badge design featuring elk, mountains, and chains.

Custom blue collar apparel graphics for Troll Co. featuring handmade typography, badge design, and Americana-inspired workwear branding.