American-Made Innovation Meets Bowhunting Design
A look behind the design of the Mule Stabilizer graphic for Aim For A Passthrough — an innovative, proudly American-made stabilizer built for serious bowhunters. As both a hunter and designer, this project let me combine field experience with design strategy to create artwork that reflects the grit, purpose, and craftsmanship behind the product.
Hoyt Archery - Deer Slayer
A behind-the-scenes look at the Deer Slayer design created for Hoyt Archery — blending 80s metal inspiration with hand-drawn whitetail artwork built for bowhunters.
Black Rifle Coffee Company - Heritage Badge Design
A behind-the-scenes look at how we designed the new Heritage Badge for Black Rifle Coffee Company — a custom-built graphic that honors their original Keystone design while giving it a bold, updated identity for apparel, hats, mugs, patches, and more.
How to Add Texture in Adobe Illustrator (Step-by-Step)
A simple step-by-step guide for adding vector texture to your designs in Adobe Illustrator using the same workflow I use for apparel graphics, logos, and branding — including how to distress artwork, add weathering, and create clean vintage looks.
Branding & Illustration for Warfighter Wax Co.
Branding and custom character illustrations created for Warfighter Wax Company, a veteran owned candle and soap brand blending military grit with humor, handcrafted quality, and tropical personality.
Hunting Designs - MTN Bonded
Custom hunting apparel graphics created for MTN Bonded, inspired by rugged mountains, iconic big game, and meaningful outdoor experiences. Built for shirts, hoodies, patches, packaging, and lifestyle gear.
Western Branding - Bullhead
Custom western lifestyle branding for Bullhead, featuring a bold bull skull and horseshoe icon, vintage inspired typography, and apparel ready graphics built for hats, tees, and merch.
Broadhead Precision - Vantage Point Archery
Apparel graphics designed for Vantage Point Archery, showcasing their precision made in the USA broadheads through bold, rugged artwork built for shirts, hoodies, hats, and trade show merch.
Outfitter Logo & Branding
A rugged, hand-illustrated western brand identity built for a hardcore big-game hunting outfitter. Custom horse and antler illustration, vintage western typography, and apparel-ready badge designs crafted for real backcountry hunters.
Archery Logo Design & Graphics
A western-influenced brand identity built for bowhunters. Ace In The Hole Archery needed a rugged, timeless branding system that feels true to Nevada archery culture — complete with custom typography, badge logos, and apparel-ready graphics.
Taxidermy Logo & Branding
Handcrafted western branding for Nevada Deadhead Taxidermy — a rugged identity built around custom skull illustrations, vintage typography, and western grit that hunters actually want to wear.
Motocross Logos & Graphics
Designing bold, collectible event graphics for Thursday Night Motocross — America’s longest-running nighttime motocross series. Each race gets its own unique badge, theme, and visual identity created to capture the energy and culture of the sport.
Making a Hunting Brand Unique - Stillwater Co.
A deep dive into building a full brand and apparel design system for Stillwater Co — a hunting and fishing lifestyle brand known for bold graphics, humor, and culture-driven storytelling.
Chukar Chasers Devil Bird
A bold, humor-driven apparel design for Chukar Chasers — a community of upland hunters who live for the chase. This project turned the “Devil Bird” nickname into a mascot-style illustration that upland hunters instantly connected with.
How to Design a Font From Scratch (Step-by-Step Guide)
Learn how to design your own font from scratch. From sketching ideas on paper to building a usable .OTF file, here’s the full process for creating a custom display font — plus what tools you need and common beginner mistakes to avoid.
Branding for a Hunting TV Show
Full brand identity design for Jake Brake Hollow — a hunting TV show and outfitter brand built from the ground up. Bold, iconic, and rugged design for use across apparel, trailers, and national broadcast.
Muley Freak Apparel Graphics
Custom apparel graphics for Muley Freak built for hardcore hunters — bold illustration, original typography, and designs that reflect the grit, mindset, and obsession of real mule deer hunters.
BEX - Western Apparel Graphics
Custom western badge graphics and typography for BEX Sunglasses — inspired by rodeo culture, built for real use, and designed to last.
Elk101 - Destination Elk Series
We’ve had the privilege to design apparel graphics for the last three seasons of Destination Elk, an elk hunting series by Corey Jacobsen and Elk101. Each season brought a new challenge and direction, and it’s been awesome to see our designs brought to life across shirts, promotions, and the hunting community.
Lando Norris Logo and Branding Design
A high-speed collection of apparel graphics and branding inspired by Formula 1 driver Lando Norris. Combining custom typography, motion, and futuristic styling, this project captures the energy of modern racing culture.